> MadBlog > Article

From Promise to Progress: Why Content Transformation is Essential to Successful Digital Transformation

photo of Val Swisher

Val Swisher

Founder and CEO of Content Rules, Inc.

Published on: June 22, 2023

IXIA Talks Banner

Digital transformation is the process of transforming the enterprise through the use of digital technology to solve business problems. The hope is that by fully committing to digital solutions, the business can meet customer needs and be nimble enough to evolve in the future. Content transformation is a crucial part of a company’s digital transformation. No matter how many new tools and systems you throw at it, digital transformation cannot succeed without a content transformation at its heart.

In this webinar, we’ll address the following:

•    The promises of digital transformation
•    Why content transformation is imperative to success
•    What content transformation is
•    The four steps of content transformation

Join Val Swisher as she shows you how to resolve some business problems through digital transformation. All participants will also receive a free copy of Val’s content transformation eBook to boot!

The webinar will allow time for an audience Q & A session.

Watch Recording


photo of Val Swisher

Val Swisher

Founder and CEO of Content Rules, Inc.

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her latest book is The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale (XML Press, 2021), with co-author Regina Lynn Preciado. Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

LinkedIn
Get a Demo

Want to see it in action? Book a personalized demo with our team.

Related Articles

lightbulb icon

Have a suggestion for a blog article? Submit it here